The story of our logo

The story of our logo

It was ten years ago this week that I started Rob Jackson Consulting Ltd. During that time I have often been asked, “What’s the story behind your logo?”. I normally answer this at the end of a workshop or presentation but, after a decade, it’s time to give a more public answer.

Early on in the process of setting up the business I honed in on a one-sentence description of what I wanted to achieve with my work, “Engaging and inspiring people to bring about change”. So, when my friend Mike Marshall of EastSleepThink offered to design my logo for me, that’s the brief I gave him – try and reflect that goal visually.

Mike and his team went away and riffed on the theme of change and came up with a number of designs. One memorable option was an egg. Mike explained he saw eggs as representing new starts (I had left the comfort of employment for new life working for myself) as well as a process of change. However, his key inspiration was that apparently my bald head reminded him of an egg!

Rob's head
Rob’s head
An egg
An egg

Of all the designs that Mike and the team came up with, the one that I liked most was the blue chameleon. Why?

  • Blue is my favourite colour.
  • The chameleon represents dynamic change, adapting to its environment.
  • I thought it looked cool.
  • My children – then ten and twelve years old – applied their childhood alliterative skills to name it Colin the Chameleon.

The decision was made.

Colin the Chameleon - Rob Jackson Consulting Ltd logo
Colin the Chameleon – Rob Jackson Consulting Ltd logo

Since that day in early 2011, Colin has appeared on slidedecks and handouts front of thousands of workshop participants, conference attendees and event audiences as well as featuring on my website, social media, print, shirts and other marketing materials.

So that’s the story of our logo. Colin the chameleon signifies change. The inspiration for you to make that change is down to me.

If you’d like to know more about how Rob Jackson Consulting Ltd can help you engage and inspire people to bring about change the drop me a line. I’d love to hear from you.


I am forever grateful to Mike and his colleagues for their support getting my business up and running almost a decade ago. If you need brand and design work doing, please do consider EastSleepThink.


Find out more about Rob and Rob Jackson Consulting Ltd on the website.

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My everyday carry essentials

One of the hardest things about producing a regular blog is coming up with new ideas for topics that might interest and engage readers. So I was interested when I saw and article online recently, “101 Best Blog Post Ideas That’ll (Actually) Drive Massive Traffic in 2019”.

I had a browse through and decided I’d give idea number twenty four a try – my everyday carry (EDC), the essentials I carry with me for work. As I like productivity, gadgets and travel the idea resonated with me and, apparently, EDC has become a popular theme online in the last few years. So here goes with a very different kind of blog article – let’s see if it drives massive traffic as the article I read promised!

Carrying my everyday essentials

I love a good bag. Right now I have three that I use to transport all those work essentials around with me.

For those times when I need to carry very little – just a laptop, notebook and not much else – I use a Bellroy laptop brief. This little bag is perfect for light travel and designed to encourage a minimalist approach to what we all need with us each day

When I do an overseas, often long-haul, trip I need more room. Much more! So I turn to my Samsonite CityVibe 1.0 backpack. Great build quality and plenty of room for carrying everything I need for work when I am away. Importantly, even when full, it fits easily in almost all overhead lockers and racks on planes, trains and busses

Day-to-day I use an M&S brown leather double zip briefcase. Normally I’ve got with me a lot of the stuff mentioned in this article, as well as a case full of charging leads, a portable speaker and adapters to connect my computer to projectors for training and presentations. I find most briefcases are too small to carry all this. Not this bag! It gets it all in and looks good.

Notetaking

Whilst I love my technology, I am a big believer in pen and paper when it comes to note taking. I’ve tried making notes on a laptop or iPad, whether using keyboard or stylus, and whilst it has some advantages, I just can’t get on with it. Often my mind wanders and I end up doing other things on the device, losing focus on the meeting or event I’m attending.

Instead, I keep things old school and rely on an A5 notebook, all wrapped up in a Bellroy notebook cover. This includes space for business cards and associated papers, as well as handy pen loop for my trusty Parker pen. As with all things Bellroy the quality is excellent and it looks great.

Communications tools

I have four essentials here:

  1. My 2014 MacBookAir
    It just keeps on going, year after year, and never lets me down. I could go on about all the apps I use to get stuff done on the Mac but that’s for another article (if you’re interested of course).
  2. My iPhone X
    Yes, I’m an Apple fanboy, in part because of the practicality of all my devices integrating and seamlessly linking to each other (a big time saver when you work away from the office a lot). My phone rarely leaves my side and allows me to manage a wide range of business tasks whilst away from the office.
  3. My iPad Air 2
    It’s a bit old now (for a tech product) but it does the job. The one thing my iPad is essential for is paperless speaker notes when I am presenting. It connects to my Mac and Apple’s Keynote presentation software, allowing me to control a slidedeck and see my notes without needing to cull a forest for paper notes.
  4. My AirPods
    I do use them as headphones for music but the main benefit for me is as good in-ears for making a receiving phone calls. They enable clear phone calls with little wind noise or distortion from other external sounds.

Entertainment on the move

I love my music. By far and away the biggest memory hog on my iPhone is Apple Music downloads. Add in podcasts (Adam Grant’s WorkLife and the F1 Beyond The Grid are two essentials) and watching Netflix etc. when staying away from home, and a good pair of ear cans are vital for me.

My headphones of choice are a silver set of Bose QC35 II noice cancellers. I don’t do a flight without them and train journeys become an oasis of focus, peace and quiet. They are not cheap but worth every penny.

The other essential item is my Kindle Paperwhite. So much easier than carrying lots of heavy books around all the time – I rarely have just one book on the go at anytime.

Food and beverage

OK so these aren’t strictly everyday carry items – more like most days – but I’ve included them because I think it’s important we all try and do our bit to reduce our consumption of non-recyclable products and, as someone who travels a lot, these three items help me with that.

First up is a good water bottle. I use a Joseph Joseph 600ml one. Big enough for a proper drink but still able to fit in a bag.

Second, a reusable coffee cup. The Keep Cup I have from John Lewis is perfect. It doesn’t leak and it holds a 350ml coffee, the standard size in most UK coffee chains. I just wish someone would make a cup holder that I can attach to my bags and then clip this into.

Finally, a new addition to the collection, reusable bamboo cutlery. I got my set from eBay and it includes a knife, fork, spoon, chopsticks, straw and cleaning brush all in a handy canvas wrap. No more cheap plastic throwaway cutlery for me.

So there are my EDC essentials. I now have two questions for you:

  1. What are your EDC essentials?
  2. Would you like me to try other slightly off-topic themes for my articles? Volunteer management will always remain the core of what I write about but I’m open to trying new things.

Leave a comment below with your answers.