Developing your career beyond volunteering

FeaturedDeveloping your career beyond volunteering

I am pleased to welcome Morven MacLean as guest writer of our latest blog post.

I have know Morven for many years and am very grateful for her taking the time to share her recent experience of moving into a senior role in the People / Organisational Development arena, along with some advice and tips if this is a career path you would interested in following.

So thank you Morven, over to you…


Are you pondering your next career move and considering taking on a senior leadership position? Maybe you’re thinking about a role in the People / Organisational Development arena? Perhaps you’re lacking confidence and feel your skills won’t be recognised next to candidates with an HR background? I’m here to challenge that thinking and encourage you to go for it!

That’s exactly what I did when I returned to work from maternity leave in January 2022. A year of away had given me the space to reflect on my career. I loved my job as Head of Volunteering at Children’s Hospices Across Scotland (CHAS) but I was craving the stretch of a broader portfolio and the opportunity to influence more widely in the organisation.

When my maternity leave ended, I was delighted to see the role of Director of People and Strategy advertised. Excited by the scope of this role and the opportunities it presented, I applied, went through a rigorous selection process and I am happy to say, was offered the job, which I started in April 2022.

I was so pleased to see in the recruitment pack for the Director of People and Strategy role that CHAS was open to applications from candidates from a range of professional backgrounds. In my experience, most People Director roles stipulate an HR background. Another plus point was that it specifically mentioned volunteering development as an area of interest to the panel. CHAS is an organisation that values volunteering and understands the unique skills and contribution of staff in the volunteering function, so I was unsurprised to see this open-minded approach in the recruitment of the People and Strategy Director role.

How did I get here?

Having been a Head of Volunteering for seven years in a fantastic Scottish charity the options for my next move if I were to stay in volunteering were limited. Another Head of Volunteering role elsewhere – few and far between in Scotland – or moving to London, an option that was not on the cards for me! I loved my role but for some time had been considering taking on a new challenge that would broaden my experience and allow me to use the skills I had honed in relationship management, motivation, people engagement and strategy development.

During the pandemic, before I went on maternity leave, I seized the opportunity to take on some new challenges, leading pieces of work that I might not otherwise have had the opportunity to do, such as the establishment of the UK’s first virtual children’s hospice service. This allowed me to test my skills beyond volunteering and develop my confidence leading programmes of work in areas that were new to me.

My advice to you

If you’re thinking of moving beyond volunteering to a wider People role, I’d really encourage you to look for internal opportunities to develop your experience. Change doesn’t have to be a big step. You can start to broaden your experience incrementally through initiating and leading new and different projects across your organisation. Volunteering to take on a project outside of your usual area of focus will help you to broaden your knowledge and experience, as will joining a Board of Trustees outside of work. The experience of being a trustee at two charities over the years enabled me to develop my experience of governance which has really helped me in my transition to a senior leadership role.

The move from functional leadership to systems leadership is without doubt a big one. However, the advantage of coming from a volunteering background, is that I was used to operating across the system, bringing together volunteers and staff to deliver results. There are so many skills that volunteering professionals can bring to the wider People agenda. Moreover, there is critical experience that can be obtained from working in volunteering that can’t be gained readily elsewhere. This is directly transferable to People/ Organisational Development Director roles.

As a volunteering professional you:

  • Need to have amazing relationship management skills to work with volunteers and manage emotional labour
  • Understand that volunteers are an integral delivery partner and you are experienced at influencing others to understand that
  • Are used to developing flexible opportunities that fit around peoples’ lives and still deliver results for the organisation. Most organisations work in a more agile way with volunteers than paid staff.
  • Are used to juggling a large workload and overseeing risk, health and safety, strategy development, L&D, the volunteer life cycle from planning and recruitment through to exit. This is something that is often shared by multiple teams when it comes to paid staff.
  • Are adept at influencing across, up and down the organisation.
  • Are innovative and creative, working efficiently (most volunteering teams don’t have vast budgets) to deliver results.

We know that talented people don’t work in our sector for the money. Connecting people with impact and building connection with the cause is what volunteering professionals do daily. This is as important for paid staff as it is for volunteers, especially in the charity sector where money is not generally the primary motivation.

At CHAS, we know from our last three engagement surveys that staff are hugely motivated by our mission – ensuring that no family in Scotland faces the death of their child alone. I’m keen to apply some volunteer engagement approaches to the employee experience in CHAS. Given that our staff are so motivated by our cause, it’s a no-brainer to ensure that a connection with the mission is explicit and embedded in all stages of the employee life cycle.

I would love to see more organisations being open-minded about the skills and backgrounds required for a People Director role. The volunteering development sector is full of innovative, inspiring, and creative people who could have a transformational impact on the people experience in so many organisations.

My top tips

In conclusion, having made the change of role recently, my top tips for anyone considering a step up from Head of Volunteering to People Director are:

  • You don’t need technical HR knowledge – you need to know how to lead and draw that out in others. The Head of HR has that technical expertise and a strong relationship between you and that person is key.
  • Grow your network – attend conferences, tap in to CIPD courses, events, and networking groups.
  • Find a mentor who has taken a similar path. I’m fortunate to have three people in my network who have moved from volunteering into broader People/Organisational Development roles and their experience and insight has been invaluable to me.
  • Surround yourself in specialist volunteers (the bread and butter of a volunteering professional!) to help develop your knowledge and skills in areas where you have less experience.
  • Seek opportunities in your organisation to lead projects outside of your team. Identify opportunities for secondments and demonstrate your skills beyond volunteering.
  • Join a Board and use your experience as a trustee to fill knowledge gaps and develop experience in areas you haven’t yet been exposed to.

If anyone is considering moving beyond volunteering to a broader role in People, Strategy and Organisational Development and would like some advice, I’d be happy to chat further. You can connect with me on Twitter — @MorvenMacLean — or LinkedIn.


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Three possible implications of the cost of living crisis on volunteering

Three possible implications of the cost of living crisis on volunteering

We all know that inflation is rising and the cost of living is escalating. But what might this mean for volunteering?

In late July, I hosted the monthly Voluntary Voice Live Chat for the Association of Volunteer Managers (NB. You need to be a member of Voluntary Voice to access this link – membership is, however, free). Our theme was the implications of the cost of living crisis on volunteering. Those present shared their views and experiences in an open discussion about what it all might mean and what volunteer engagement professionals need to be thinking about.

In this article I want to summarise three particular areas we discussed on the live chat and invite you to contribute your own thoughts by adding a comment at the end.


Rates of volunteering

We all know that volunteering rates took a dive during the first eighteen months of the Covid-19 pandemic. Successive lockdowns stopped many people from doing the volunteering they once did and, sadly, not everyone who stopped giving time has got back involved again.

As I write this, we are still waiting on publication of the 2021-22 Community Life Survey data for England which will give us the best indication yet of whether volunteering rates have shown any significant recovery since the lockdowns ended.

What I am aware of, however, is colleagues reporting that some people are scaling back their volunteering, or stopping altogether, as the cost of living rises.

This might be because, for example: they can’t afford to be out of pocket when volunteering and their organisations don’t pay expenses; or the rate of reimbursements is too low to cover the actual costs incurred; or there is a culture of not claiming that shames anyone who asks for financial support (I’ll come back to this later); or it takes too long to get their expenses reimbursed.

Alternatively, people may be having to reduce or stop their volunteering in order to prioritise paid work so they can pay the rising bills. Maybe they are taking on more hours at work, or a second, third or fourth job just to make ends meet, and so volunteering gets squeezed out.

Add this to the aforementioned potential for volunteering rates to be slow to recover post-lockdowns, and we might be facing a perfect storm of fewer volunteers just as demand may be rising sharply for the support our organisations provide.

The cost of volunteering from home

One of the interesting aspects of the Voluntary Voice live chat was a potential reluctance from some volunteers to work from home.

The lockdowns saw more and more volunteering take place remotely due to social distancing and shielding requirements, so it’s not uncommon these days for volunteers to be giving their time from the comfort of where they live. But, as winter approaches (at leat for those of us in the northern hemisphere), many are getting anxious about the cost of heating and lighting their homes as energy bills go up and up and up.

The Voluntary Voice Live Chat discussion speculated that either volunteers are going to want to claim some reimbursement for the cost of volunteering from home, or could instead insist on volunteering in an office where they can stay warm at the Volunteer Involving Organisation’s expense.

This raises a few questions:

  • Do / should we help cover these costs for home based volunteers?
  • How will our finance teams respond if, in these challenging times, we request additional funds to enable volunteering to happen?
  • How might we make that argument in a way that sees volunteering as an investment, not an additional (rising) cost?
  • Is there a recruitment opportunity for us to engage volunteers by providing somewhere warm for people to come, as per the current conversations happening about warm banks this winter? (And yes, it is ridiculous in 21st Century Britain that we even have to think that?
  • Will some of us miss this opportunity because our organisation got rid of it’s offices after the lockdowns because it thought it didn’t need them anymore?

Reimbursing expenses is more important than ever

At a time when costs are going up and organisations facing growing pressure on their budgets, not least because demand for service may well be increasing too, asking for more money for volunteer expenses in the annual budgeting process may seem foolhardy.

Which is why it is vital to remember that reimbursing volunteers for the costs they incur through volunteering isn’t just a financial issue, it is an Inclusion, Diversity, Equity and Access issue as well. Put simply, we can’t claim that EDI is a priority if at the same time exclude volunteers who can’t afford to be out of pocket when they give their time.

That’s why organisations and finance teams need to be properly budgeting for volunteer expenses when costs are going up across the board, not cutting budgets, as they may be tempted to do. This means it is vital that Volunteer Engagement Professionals work hard to lobby for proper investment and support in volunteering in these challenging times.

Not only that but, as participants in the Voluntary Voice live chat pointed out, we need to do all we can to make sure volunteer expenses are reimbursed quickly, so people aren’t waiting weeks to get their money back. And we need to guard against any existing or developing culture of volunteers not claiming expenses.

To me, a culture of not claiming is worse than an organisation not offering expenses in the first place. It carries a real risk of two-tier volunteering, of excluding those who can’t afford not claim and being shamed or looked down on by those who can be out of pocket. I’ve seen it happen and it created a poisonous atmosphere that helped nobody.

Whatever the issues you face in your setting, I suspect volunteer expenses is going to be as defining topic of volunteer management in the months ahead.


So there you have it, three possible implications of the cost of living crisis on volunteering. Now it’s over to you.

What do you think might happen to volunteering as the cost of living challenges grow in the coming months?

How are you preparing?

What conversations are you having with colleagues and volunteers to plan ahead?

Let’s get the conversation going by leaving comments below.


Find out more about Rob and Rob Jackson Consulting Ltd on the website.

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Why it’s important to take a break (and four tips for doing so regularly)

Why it’s important to take a break (and four tips for doing so regularly)

I don’t know about you, but the last couple of years have simultaneously felt like the longest years of my life, and the fastest to flypast. So, now, more than ever, it is important to take a break now and again, to switch focus away from work, from the volunteers we support and the cane we strive to make, and look after ourselves for a short while.

Since Covid-19 came along, we’ve lived through lockdowns that seemed to drag on forever as we put so much of what we took for granted on hold. Then, in our vaccinated and lockdown free society, life resumed at a frenetic pace as we all started to find our feet again, resuming a new-normal life.

But life is never normal, new or otherwise. We may not be masked-up and socially distancing like we did last year, but things have changed. They always do. Even without Covid-19, 2022 would have been different from 2020. And 2024 will be different from today.

We may still be working from home, but just when we think we’ve adapted to a new way of working, something else comes along to throw in another change. Perhaps now we are juggling time during the week, working at home whilst also resuming some travel as we start to visit offices and events again.

For some, the end of lockdowns has meant dealing with an influx of returning volunteers, champing at the bit to get going again. For others, it has meant stress and worry as the volunteers of the before-times stay away. We are then faced with the mammoth task of replacing them, recruiting from a public who are perhaps not as keen or committed as those ‘traditional’ pre-Covid volunteers.

In my own work as a consultant, I think I’m someone who thrives on change. In general, I like it and welcome it. I mean, I spend my professional life helping people to make it! But I acknowledge that change can be exhausting. Despite switching to a four-day week and ensuring I book some longer stretches of time off throughout the year, I still feel drained after a few months of hard work. I’m sure you do too.

That’s why it was nice last week to get away. Properly away. Out of the country away. Beside a pool in hot weather with no work or domestic chores to do away. It was the first break I’ve had like that in four years, and boy did I need it.

I know I’m very lucky and privileged to be able to take such a break, especially in the challenging financial climate we all live in right now. Not everyone can afford the time or cost of a week overseas, especially when the cost of just surviving day-to-day grows and grows.

The good news is we don’t always need a big recharge holiday away, in fact, it’s just as important to make sure we get a break on a regular basis, week to week, rather than saving all our rest up until a big annual break.

Whatever our circumstances are, there are things we can do to try to make the most of some time off to recharge our batteries. Here are four that I try and do regularly:

Get a change of scene. Even if only for a day or even a few hours. Take a trip to somewhere new or different. Don’t stay at home the whole time, especially if that’s also where you work. If you are a homeworker like me, the temptation to just deal with a couple of emails could be too great. Put some distance between you and your laptop. Go for a walk in a park, visit a nearby city or heritage site, have a coffee at the cafe down the road. As the cliché says, sometimes a change is a good as a rest.

Turn off your devices. Disconnect work email. Divert calls to voicemail. Be brave, and turn off your phone. No social media, no alerts pinging at you. Even if you can’t physically get away, mentally take a break from all that occupies you in daily life. Juts a couple of hours of this can help.

Read a book. Grab a novel and let yourself be transported to a different time, place, circumstance, or even universe. If reading isn’t your thing, try an audiobook. No visual stimulation, just immersion in something different.

Meditate. This can help you relax, especially if it involves visualisation where you can visit a beach or park or other relaxing setting in your mind’s eye. If you’ve never tried meditation before, I recommend Balance, not least as you get a year for free!

As this article goes live, I have been back at work for four days already. I’ve got some more time booked off in October. I’m full of good intentions to actually take that time off work, because in previous years I’ve just carried on through to Christmas. I’m also intending to try to manage my workload a bit better, so I’m not so exhausted when the next break comes along.

If you want, I’ll let you know how I get on.


How have you taken a break this year? Did it make a difference to you? Why?

What can you plan to do now that will give you a break in those long months between summer and Christmas?

What top tips for taking a break would you share?

Whatever your thoughts, please leave a comment below and share them with me and others.


Find out more about Rob and Rob Jackson Consulting Ltd on the website.

Sign up here for the free Rob Jackson Consulting Ltd newsletter, published every two months.

Why is mindfulness great for Volunteer Managers?

Why is mindfulness great for Volunteer Managers?

I am pleased to welcome Karen Janes as a gust author for the blog today. I have had the privilege of working with Karen over the years and and pleased she has chosen to share her thinking on the importance of mindfulness for those of us who lead volunteer engagement.

So, without further ado, over to Karen.


I’ve been a volunteer for many years and for many different organisations. For the most part of my career I worked in volunteering – I’ve been a Volunteer Coordinator, a Volunteer Manager and a Head Of Volunteering. The common theme for me, is that whichever part you play in it, the role of the volunteering team is very complex and demanding. How are we supposed to cope?

Unlike other teams, the volunteering team has to balance and meet the needs not just of the volunteers, but also the needs of the organisation, its employees and often its beneficiaries too. They need a wide understanding of how diverse departments across the organisation work, in order to understand how volunteers can fit in and contribute. And they have to influence paid teams both upwards, downwards and across the organisation

It’s not uncommon for the volunteering team to have to provide the full range of HR type services to their volunteers – marketing, recruitment, coordination, training, management, advice, motivation, communication, problem solving – as well as being responsible for strategies, policies, risk management and reporting. In my experience, there’s often whole teams and departments of people focussing on each of these things for the paid employee teams.

Rarely is this the case for volunteering.

The volunteering team has to juggle all of these needs and activities, often with limited people and limited time; whilst often working with very large teams of volunteers. In one organisation I worked for, a part-time Volunteer Coordinator working twenty-one hours a week could expect to have to coordinate a team of maybe 180 volunteers – giving their time across the whole working week, as well as during evenings and weekends. I’m exhausted just thinking about it!

Whilst this is all going on, the role of the volunteering team is often misunderstood, undervalued or an unappreciated. They may not have the seniority, visibility, credibility, budget or support to do what they’d really like to do and achieve the transformative magic we all know is possible when you get a team of motivated and engaged volunteers, in the right roles, with the right training and support, behind a cause they are passionate about.

It’s unsurprising then that Volunteer Coordinators and Managers are always striving to meet everybody else’s needs without a moment to think about their own – overworked, working long and irregular hours, having to positively support everyone, resolving conflict and relationship difficulties between employees and volunteers, dealing with mountains of processes and admin. As well the simple task of engaging and inspiring people to give up their free time to join them!

At the end of my twenty years in the sector I was stressed, overwhelmed, burnt out, exhausted and, quite frankly, I‘d just ran out of steam with it all. Unfortunately, I know my story isn’t unique. Many experienced volunteer managers are moving on to different roles, different sectors or, like me, different ways of making a living entirely. And many others are exhausted, on the brink of burning out or feeling overwhelmed, disengaged and losing their passion for the role. It’s such an important distinctive, inspiring, fun, engaging and rewarding role that we can’t let this continue to happen.

This is just one of the many reasons I launched my business, The KJ Way. I teach brain-based mindfulness tools and practices that Volunteer Coordinators and Managers, and other charity managers, can use when they really need them to help manage stress, avoid burnout and overwhelm; and build their own resilience, effectiveness and wellbeing.

Mindfulness, like volunteering, is something I am very passionate about, and that’s because, like volunteering, I’ve seen and felt its impact. Mindfulness has transformed my life: it’s helped me to overcome stress, anxiety and depression. It’s helped me to be more resilient, effective, and focussed and to remain calm and composed during a crisis. It’s taught me to respond intentionally rather than reacting emotionally to situations (for the most part!) and it’s helped me to experience more balance, equanimity and joy in my life.

So, what is mindfulness?

I like this definition from Jon Kabat Zinn, the founder of the Mindfulness Based Stress Reduction programme. Mindfulness is “the awareness that arises from paying attention, on purpose, in the present moment and non-judgmentally”.

For me, mindfulness is about paying attention to the moment you’re living while you’re living it, bringing all of your mental energy and focus into the moment – not being distracted by ruminating on the past or worrying about the future. It’s also about being curious and open to what people and experiences and situations are really like, rather than judging them through the lens of your pre-conceived expectations. It’s the practice of paying attention to the moment you’re living, whilst you’re living it and a willingness to accept and be with what is. It’s a way of being, that allows you to experience much more of life’s wonders in every moment.

Why is it so good?

Mindfulness isn’t hard to do, and it doesn’t take long to do either. But it is a practice, it does require some commitment to using the techniques and bringing a more mindful approach into your day to day life. The benefits are impressive, I’ve felt them, I’ve seen them in others, and neuroscientists and researchers have proved them too (Mindful.org have a fab summary of some of this research). Over time, mindfulness has been proven to change the neural pathways and networks in our brains and improve our resilience, attention and focus, compassion and empathy and our awareness of our sense of self.

Mindfulness is becoming more and more popular and widespread with organisations around the world turning to it to support their people with a wide range of organisational, HR and Wellbeing challenges and priorities.

I’m committed to sharing these benefits of mindfulness in workplaces to help people to bring their true selves to work, with more energy and resilience, and to continue to feel passionate about what they’re doing with their working lives.

If any of this resonates with you, and you’d like to:

  • manage your stress and avoid burnout
  • learn how to respond rather than react to situations
  • maintain your focus in face of constant distractions
  • learn how to be aware of and manage your emotions and thoughts
  • improve your focus and effectiveness
  • have more energy at work
  • embrace change more easily and help others to adapt to change too
  • deal with difficult relationship issues

Mindfulness might be just what you need too!

How to do it

There are many ways to practise mindfulness and bring a more mindful approach to your life. There’s lots of formal foundational meditation practises like the awareness of breath, the body scan, and meditations for attention, and for cultivating compassion. These can take as little as five minutes to complete, but most people do something between 10-20 minutes several times a week.

With our busy workloads and stressful lives, it’s not always easy to fit in a full meditation, so for workplaces, I really love to share a range of micro practices. These literally just take a few moments to do and you can reach for them in any moments of need, pressure, stress and challenge throughout your day.

Why not give it a go!

“STOP” is one of my favourite micro practices that you can try on your own.

STOP is an acronym standing for Stop, Take, Observe and Proceed. You can use this simple and fast practice any time you need a moment of mindfulness. For example, when you are triggered by something stressful, you’re struggling with a change or difficult situation, or when someone has said something, and you think you’re about to respond in a way you might later regret!

STOP allows you to pause in the face of a stimulating event. It creates a space for observing your feelings and thoughts and allows you to access deeper resources within you before you respond from a place of wisdom, strength and presence. STOP helps you to learn how to respond rather than react to situations.

Each step just takes a few moments to complete, and the more you practise STOP when life is calm, the more accessible it is to you, and the more you can rely on it, when you really need it in those moments of challenge, change or stress. Once you know the practice, it can take just take a minute or so to go through it all.

So, let’s go through the steps:

Stop – literally stop or pause what you’re doing, give yourself a moment to come to rest and collect yourself.

Take – take a few slow, long, deep breaths. Try to notice the sensations of the breath in the body – you may feel a rise of your belly or chest with every inhale, and a fall back of your belly and chest on the exhale. Or maybe you feel the breath at the tip of your nostrils – cool air coming in, warm air going out.

Observe – observe your experience right now in this moment. Become aware of the position of your body, feeling the support of the floor under your feet, noticing any sensations that are here – is there tightness, stiffness, aches? Sensing any emotions that are here in this moment – is there anger, irritation, boredom or perhaps restlessness or joy? Noticing thoughts too – is your mind focused on this moment, or is it distracted by the past or the future? Is it calm or busy, cloudy or clear? Not judging what you find as good or bad, or right or wrong, just being aware of what’s here and letting it all be.

Proceed – as you start to calm down, break out of autopilot mode, and start to feel a sense of being grounded in the present moment – try to be open to the choices you have right in front of you. Ask yourself, what’s the best way to move forward from here? What’s most important to you right now? How would you like to show up in the next moment? Then proceed taking the next steps in your day from this place of greater wisdom, strength, presence and choice.

Come along to a free group session!

The STOP practice is just one of many practices that can help you to achieve more balance, calm and control in your day. If you’d like to try out some more, why not come along to one of my weekly group mindfulness sessions?

We meet over Zoom, on Friday lunchtimes at 12.30p.m. for half an hour. We explore one practice together and have chance to chat about it too. I’m opening these sessions up to guests, for free, every Friday in September 2022. Don’t worry if you can’t make every week – just come along when you can. Click here to register and receive the Zoom details.

If you’d like to find out more about how Mindfulness can help you and your colleagues, please do get in touch for an informal chat (email me or call me on 07919 561446) or check out my website. You can also register to receive regular tips, practices and invites straight into your inbox or find me on LinkedIn or Facebook.


Find out more about Rob and Rob Jackson Consulting Ltd on the website.

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Five tips for recruiting volunteers

Five tips for recruiting volunteers

Regular readers of this blog will know that I mainly write thought leadership articles on important and timely issues for volunteer engagement professionals. Every now and again, however, I like to throw in a more practical, how-to, post.

Buried away on my old blog site, I found an article from 2015 exploring five top tips for recruiting volunteers. When I re-read it, I felt it needed editing to improve it (everything can be improved!) and it deserved a new lease of life on the current blog. So, here it is, and I hope you find it helpful.

1. Target

A common mistake people make when recruiting volunteers is implying that anyone could do the role you require filled.

It’s a technique that can work, but is only really appropriate for roles where the only criteria for being a good volunteer is you have a pulse, here why it is often called warm body recruitment!

For any other roles, I always recommend you target, target, target.

Here are some questions to ask:

  • What do you want the volunteer to do? It’s a question that’s frequently ignored, or very little time gets spent on it. Make sure you give proper attention to the things you want volunteers to do so you can answer the next question.
  • Who would be the ideal volunteer for this role? If you need a driver, then you want people who can drive and who probably have a clean licence. Maybe they also require access to a car. If the driving is to collect furniture for a charity shop, then the person likely needs to be fit and healthy to cope with the lifting. Get as a specific as possible. Avoid saying anyone can do it. That may be the case for some roles, but if you segment that broad audience into categories, you will be better placed to answer the final question.
  • Where are you likely to find them? Avoid the clichés like advertising in doctors’ surgeries and libraries unless you think the ideal volunteer is likely to be found there. To continue our driver example, why would you want a driver who’s at the doctors? What leads you to think you’ll find drivers hanging out at the library? Where might you find fit and healthy drivers? If you need them during the day, where might they be?

2. Ask

Once you’ve got your target group identified, do not forget to actually ask them to volunteer. Sounds stupid, I know, but research consistently shows that people who don’t volunteer feel like they haven’t been asked to give time.

Ask, ask, ask.

Keeping asking.

And when you’re done, ask some more.

Don’t just recruit a couple of times a year. A potential volunteer may see that recruitment ask but not be available when it’s made. Three months later, that person can give you some time, but you’re not asking any more, and they’ve forgotten you ever did.

3. Sell

Please, no adverts for volunteers that say, “Help! We need volunteers”, or “Help! We urgently need volunteers”. That approach stands out (in the wrong way!) from all other forms of advertising by selling what you need, not by explain how a product (in this case, volunteering) will make the buyer fitter, happier, healthier, more attractive etc.

Sell your volunteer opportunities like a business would sell its products. Focus on the benefits of someone volunteering, not the features. When we buy something, we don’t just look at what it can do, but how it will help us. Same with volunteering — show people how volunteering will meet their needs, don’t simply tell them what they will do or how desperate you are for help.

Oh, and please don’t generically say ‘make a difference’ when recruiting. Everyone says that. Why would I make more of a difference with your organisation than another one? If you want to say your volunteers will make a difference, then say what difference they will make, and how it will be of benefit to them.

4. Respond

At this point, nobody has actually become a volunteer. All you’ve done is clarify what requires doing, who would be the ideal person to do that, and then communicated your offer to them. Hopefully, people will respond. Hopefully, the ‘right’ people will respond, saving you countless hours wading through unsuitable applications.

What happens when they do?

Do they get a speedy response (including outside usual working hours) thanking them for their interest in volunteering, explaining the next steps and being clear about timeframes? Or do they hear nothing as their enquiry vanishes into an over-full inbox until someone get rounds to responding, maybe a week or two down the line? Do they get a friendly voice on the phone or a disinterested, over-worked colleague who doesn’t even know about the organisation’s need for volunteers?

Far too many times potential volunteers get the disinterested colleague, or they wait for days for an email reply. Volunteer Managers then claim nobody wants to volunteer, or it’s getting harder to recruit.

Put simply, if you are going to ask for some of people’s precious spare time, make sure you have the capacity to provide great customer service to them when they do get in touch. Make use of simple tools like out-of-office email and voicemail messages, so people instantly know when you’ll reply, and when that might be. Check out volunteer management software that can automatically email people who apply with a welcome message.

5. Scale of engagement

The days of people signing up for regular, long-term volunteering on day one are pretty much gone. That was true before the pandemic and is even more true now. People don’t thrill to that kind of commitment any more. This is often misinterpreted as the days of long-term, committed volunteering being over.

I disagree.

We can get people to make the kind of regular commitments we want, but we have to be patient and plan for it. We need to offer a scale of engagement, with regular, committed, long-term volunteering at one end, and shorter term, flexible, bite-sized, easy to access opportunities at the other. Then we then start them at the easy end and, as we get to know them, we try to encourage them to move up the scale. It may take weeks, months, or even years, but some volunteers will climb the scale to give you the committed service you desire.

By the way, this approach can also be great if your volunteers have to be criminal record checked before they start volunteering. If you have some quick, easy, time-limited opportunities available then they can get stuck into those whilst the result of the check is pending.

So, there you have it, five quick tips on recruiting volunteers. 

If you’d like to get better at volunteer recruitment, then Rob Jackson Consulting Ltd can help. Get in touch today for more information.

Now it’s over to you. What are your top tips? Please share them below.


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Twenty one-sentence thoughts on dealing with volunteer problem behaviour

Twenty one-sentence thoughts on dealing with volunteer problem behaviour

I’m trying something a bit different with this blog. Inspired by Josh Spector, I am sharing twenty quick one-sentence thoughts on dealing with problem behaviour by volunteers.

Ready? Let’s dive in.


  1. Let’s address the elephant in the room first: if the worst comes to the worst, you can fire a volunteer.
  2. Just because you can fire a volunteer, however, doesn’t mean that you should.
  3. Unless you are dealing with gross misconduct, firing a volunteer is rarely the first option you should explore.
  4. Your organisation probably doesn’t exist to give people an opportunity to volunteer — standards and impact matter more than one person.
  5. If you allow poor behaviour to go unchallenged, you are effectively saying you don’t care how volunteers behave.
  6. If you allow volunteers who are making no impact on the mission to go unchallenged, you are effectively saying you aren’t concerned about the contribution volunteers make.
  7. Showing you aren’t concerned about how volunteers behave, or the impact they make, fundamentally undermines the work of all volunteers, and makes it harder for you to influence others about the value of volunteering.
  8. You are dealing with problem behaviour, not a problem person.
  9. As soon as you think there is an issue, make sure you document everything relevant, so you have a clear record of the facts.
  10. Are the role and associated boundaries clear to the volunteer?
  11. Walk a mile in their shoes — what sits behind their actions and behaviours?
  12. Check and challenge your assumptions with a colleague or peer to ensure you aren’t being biased or discriminatory.
  13. Can the difficulties be solved by letting the volunteer take a break, change role, or choose to leave of their accord?
  14. Make sure you have a consistently applied policy and procedure for dealing with problem behaviour.
  15. When trying to resolve issues, always send a record of decisions and agreed actions in writing, so everyone knows what they will do next.
  16. When you do a fire a volunteer, be clear on why and make sure they understand the decision and what it means.
  17. When you do fire a volunteer, make sure senior management understand why so the volunteer can’t do an end-run around you to get reinstated.
  18. When you do have to fire a volunteer, use the situation as an opportunity to learn lessons, so you can improve your volunteer engagement work for the future.
  19. Don’t let the small but vocal minority of people who cause you concerns dominate your work, most of your volunteers are happy and doing good work.
  20. Always be willing to ask for help.

There is, of course, much more to be said on this topic than just twenty short sentences.

A good place to start is The Complete Volunteer Management Handbook.

You can also read this article I wrote for Third Sector magazine and read this guest post Martin J Cowling wrote for my blog.

Oh, and this BBC radio show from 2019 might be of interest too.

What would your advice be? Please share your tips for dealing with volunteer problem behaviour in the comments below.


Find out more about Rob and Rob Jackson Consulting Ltd on the website.

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Marketing to Generation Z

Marketing to Generation Z

Earlier this year, I happened across a report from the CM Group entitled, “Marketing to Gen Z: A Fresh Approach to Reach a New Generation of Consumers”. Whilst aimed at the commercial sector, it’s a free and easy read with insights that leaders of volunteer engagement will find useful.

With that in mind, if you want to engage more young people — Pew Research define Generation Z as those born between 1997 and 2012 — then here are my top four takeaways from the report.

Takeaway one – Act now

If we intend to engage Gen Z, then we must act now.

As the report states:

“Marketers who aren’t evolving their strategies to engage this younger generation are already falling behind.”

The body of research into Gen Z is growing fast. We need to learn from, understand and engage with these young people if we want to effectively engage them in our organisations.

Takeaway two – Understand them

We have to understand Gen Z as a distinct group, rather than assuming they are just younger Millennials. According to the CM Group report, Generation Z:

  • are more practical and ambitious than emotional and idealistic
  • are less optimistic than millennials when it comes to issues like climate change, and gender & racial equality
  • are more cautious than Millennials when it comes to embracing new technology
  • are focused on education and success, and they use technology to get what they want
  • are most receptive to value-oriented messages and engagement tactics (a boon for non-profits)
  • more than any other generation, they expect personalised communications and seamless experiences across all online and in-person channels

Is this news to you? Some of it was to me, and I have Gen Z children!

We have to find ways to genuinely understand how Gen Z are different from other generations — what drives them, scares them and inspires them — if we want to have any success at connecting with them.

Takeaway three – Know how to engage with them

The report points out that Gen Z are more likely to use YouTube, TikTok, Snapchat, Twitter, Instagram and Twitch than Millennials. Unsurprisingly, therefore, video is a key format to reach Gen Z.

Like Millennials, Gen Z prefer engaging via social media and are more likely to trust the information they receive there but, unlike older generations, they are more open to using chatbots.

Unlike Millennials, Gen Z are more likely to seek the recommendations of online influencers they trust. They are, however, turned off by a lack of transparency and authenticity.

Are we embracing the social media Gen Z are using? Are we being truly authentic in how we use social media? Have we started using chatbots as a way to engage with people? If not, we appear to have some work to do if we want to connect with Generation Z online.

Takeaway four – Volunteering gets phygital

Gen Z uses technology to suit their convenience, but they’re comfortable taking what they want and leaving what they don’t need. They like in-person social interaction, and they aren’t afraid to ditch technology for a better experience In Real Life (IRL).

This chimes with the findings of NCVO’s 2019 Time Well Spent reportwhich found that it was young people who most valued volunteering as a way of combating social isolation. In other words, Gen Z might not thrill to doing online volunteering quite as much as we think. They may actually want to volunteer IRL and with others more than on their own through computers and mobile devices.

One word used in the report is phygital, the merger of physical and digital worlds to provide Gen Z with a seamless experience. What would phygital volunteering looking like, allowing Gen Z to get involved online and IRL in a way that suits them (not just us)?


Those are my four top takeaways from the CM Group report. I encourage you to read it and perhaps share your reflections in the comments below.

Similarly, if you’ve done any other reading on Gen Z, or are already working to engage them in your organisation — especially if you have examples of phygital volunteering — then please share your suggested resources, thoughts, experiences, and lessons learnt by leaving a comment below.


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The freedom to never volunteer together

The freedom to never volunteer together

I recently read the brilliant book, “Four Thousand Weeks” by Oliver Burkeman. Combining insights from philosophy and psychology, the book is recommended for anyone interested in productivity and how we spend our time in the modern world. One chapter in particular really made me think about the future of volunteering and I wanted to share those thoughts with you.

If you’re not familiar with his book, Oliver argues against the typical approaches to time and productivity management, pointing out that we cannot possibly get everything done in the average human lifespan of four thousand weeks. He proposes that when we drop the pretence of getting everything done we open up new ways of thinking about how we spend our time, embracing rather than denying our limitations.

Towards the end of the book, there is a chapter called, ‘The Loneliness Of The Digital Nomad’, that challenged my thinking about the future of volunteering.

Oliver starts the chapter by pointing out that so much modern productivity thinking is geared towards helping each of us individually to take control of our time. Being in charge of our own schedule, doing things on our own terms, is often the goal. We can perhaps see that most clearly in the way work is being re-shaped by the Covid-19 pandemic, with many of us wanting more control over when and where we work.

As Oliver explains, this flexibility and emphasis on us (not our teams, colleagues etc.) can lead to increased misalignment of our schedules, not only with those we work with, but potentially with our friends and families as well.

For example, if we know we work best in the evenings then, with our newfound workplace flexibility geared to our needs, we can now more easily do that. But, in the before-times, when we perhaps worked to a organisationally driven schedule, evenings might have been the time we used to socialise or spend time with family. Thus, in our pursuit for more control over our schedule to work when we want to, we may be impeding valuable social connections that the old ways of working made possible.

This could have significant implications, because having free time (away from work) isn’t much good if you can’t experience it with others.

“Having free time but not being able to use it with others isn’t just useless, it’s unpleasant.”

Oliver illustrates this with the way the former Soviet Union allocated shift patterns for workers in factories. For maximum efficiency, people were placed in colour coded shifts of four days on, one day off, often regardless of their connection to each other. So, two friends might be on totally different shift patterns meaning their days off work never aligned. This even happened to husbands and wives, even though it wasn’t supposed to! Needless to say this did not make for happy lives or relationships, even if it made for productive factories. Whist we may not be being forced into shift patterns, we are increasingly choosing the hours and places we work on our individual terms, and not so much in regard to others.

Oliver also highlights Swedish research that showed that when people took time off work they were happier, but when they took time off work with others, happiness increased even more. And this wasn’t just when friends and family took time off together. The effect was also seen when more people in Sweden were off work, regardless of how well they knew each other, people were happier. Even retired people were happier when others took time off work!

Simply put, taking control of our own schedules may result in more freedom to choose when and where we work, but this potentially makes it harder to forge connections, not only at work, but in our wider lives too. And, as volunteering doesn’t exist in a bubble, I think there are some potential implications for volunteering.

As more of us switch to working from home more often, working away from others on schedules that work for us but may be misaligned with others in our lives (colleagues, friends, family, other volunteers), might this not also have negative implications for how and when we volunteer? Could all this freedom about when, where and how we work mean we never get to volunteer together again?

We know that for many, volunteering is a social activity. Studies frequently state that one of the top motivations for people to volunteer is to meet people and make friends. We know this is especially true of 18-34 year olds, the age group most likely to say volunteering was important to them as a means of combatting social isolation in NCVO’s 2019 study, Time Well Spent.

As workplaces move increasingly to allow all of us to organise our time on our own terms, do we make it harder for that social, human connection to be realised in volunteering?

Away from concerns about the spread of Covid-19, is pushing more and more volunteering online, into roles that are increasingly done alone, on individual schedules and remotely, a good thing for volunteering? What about for our communities and wider society overall?

What about those who need the social connection volunteering provides: the young, the lonely, the isolated and many others? If we make it harder and harder to give them the human connection they thrive on because it’s cheaper for our organisations to close offices, work remotely and do more online, is that something we are comfortable with?

If we gain more personal freedom, but at the cost of never coming together to see or make new friends, of never coming together to volunteer, is that a world we want?

Of course there are many perspectives and nuances to these reflections. Changes in how we work might also create opportunities for volunteering, as I outlined in a blog post about employee volunteering earlier this year. Growth in online volunteering might help tackle challenges around inclusion, diversity, equity and access.

What I am asking, based on thinking prompted by Oliver’s book, is whether we are looking at all the angles? Whether, in our rush to re-shape our lives and communities after the pandemic, we are thinking about what we might lose as well as what we might gain, and whether we are happy with that trade off.

That’s why I’m excited to be be hosting the next AVM Book Club meeting at 430pm on 28th June 2022 where we will be discussing the concepts and ideas presented in “Four Thousand Weeks”. There are more details available and you can book your free place (for AVM members only) here.

If you’re not an AVM member, or you can’t join us in June, or you just want to get your thoughts out now, then please leave a comment below.


Find out more about Rob and Rob Jackson Consulting Ltd on the website.

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Are Volunteers Our Most Valuable Stakeholders?

Are Volunteers Our Most Valuable Stakeholders?

Since 2019 I have had the honour of serving as Editor-In-Chief of Engage, an online journal written for volunteer engagement leaders around the world who want to be informed and challenged about volunteering trends and issues.

Whilst Engage is a subscription journal, we do publish some free content and, since 2013, I have co-written these Points of View articles, first with the late Susan J Ellis and then more recently with the marvellous Erin Spink.

What follows is the Points of View Erin and I published back in October 2021. It asks questions about the value your organisation places on volunteers compared to other supporters. It is just a relevant now as it was seven months ago.

Finally, please check out our other Points of View articles as well as consider becoming a member of Engage.


The global pandemic – along with raised consciousness on diversity, equity and inclusion – has forced many organisations to refocus, change directions and reflect on a range of issues. For example, some are re-evaluating how they serve their community, from both a procedural and ethical lens. Others are tweaking volunteer engagement to make it more accessible online. And still others are undergoing a wholesale review of the place and value of volunteers within their work.

Whatever such rethinking involves and must take into account (which includes fluctuating funding environments for many), new lines are being drawn in the sand around who and what is essential versus who and what is nice-to-have in mission-driven organisations.

When we talk about who and what is essential, we know that for any organization that engages volunteers such discussions can be challenging for leaders of volunteer engagement. When those conversations happen, the relative value of volunteers compared to other stakeholders is often a thorny topic.

Consider: your organization is going through an exercise in prioritising stakeholders (e.g. donors, clients, board members, paid staff, the public, funders, government, etc.) from most to least valuable. Are volunteers on the list? And, if so, where do they sit on this list and why do they sit there?

What seems to be a simple question actually reveals a host of unspoken, hidden assumptions and biases that aren’t discussed nearly enough or with the rigour and critical thinking needed. For many volunteers, their main ‘currency’ of time has been largely put on hold during the pandemic. Instead, we’ve heard a lot of anecdotal stories from peers that the major shift in volunteer engagement strategy was to say to volunteers, “Since you can’t give your time, please give us your money.”

There’s a lot to unpack within the ‘give money instead of time’ mantra. However, the core of it boils down to the perception of value contributed from a particular stakeholder group, in this case, volunteers. In many organisations, money is valued more than time and so financial donors sit above volunteers in the stakeholder pecking order. Clouding the conversation, however, is the historical practice of correlating volunteer time to an hourly currency amount, despite excellent work in evolving the understanding of how we assign value to volunteer time (see articles by Jayne Cravens, Sue Carter Kahl and Meridian Swift on this topic and how to articulate volunteer value).

The seemingly quick switch of many organisations to a ‘give money instead of time’ message to volunteers demonstrates how much farther we need to go in order to change perceptions by key decision makers and influencers on the value of volunteers and why we include them as part of our organisations. To be clear, we’re not saying it is/was wrong to ask volunteers for money during the pandemic or, indeed, at any time. Research has shown that volunteers are often more generous money donors than non-volunteers, if asked in the right way. No, the issue we have is the seemingly automatic distillation that volunteers’ value is the one-dimensional construct of time.

By equating volunteer value to time alone, we discount the many other important contributions that volunteers make and spotlight the fragility of any real change in the broader understanding of volunteer value.

We have been saying for some time now in these Points of View articles that the changes and challenges of the past year have presented great opportunities to move beyond the ‘tried and true’ and seek to effect innovative and lasting change in volunteer engagement. This ‘time vs. money’ issue is another example. Volunteer impact is not one-dimensional. Whether it’s the number of hours or a currency value assigned to that time, these overly simplistic valuations miss the mark. In discussions about stakeholders and the contributions they make, this is dangerous. Because when time is not an option – like during the pandemic – then volunteers fall to the bottom of the stakeholder value ladder.

How does volunteer value measure up in comparison to other stakeholders?

Volunteer contributions can (and should) be considered from multiple dimensions. For stakeholders and organizations, there is ideally an equitable benefit for both parties, as well as costs.

What is unique about volunteers as a stakeholder group is that they can, and often do, receive fewer of the benefits while at the same time more of the costs compared to other stakeholders. For example, have you ever heard of a program or structure being named after a volunteer? Probably not. But we bet you’ve come across something like that named after a cash donor in the past. Regardless of whether a volunteer was instrumental in developing or running a core aspect of your organization’s mission, they rarely get the credit in the way a cash donor might.

In business, some use the “triple bottomline” of people, profit and planet to measure positive and negative impacts. Perhaps the same should be true in our for-impact sector, too – and for all stakeholders.

Volunteer contributions and the involvement of volunteers form a virtuous cycle. Unlike a monetary donation which has a set value, the value of time and heart is unlimited. Due to the nature of their voluntary involvement with your organization, volunteers can advocate and influence a wide sphere with an authenticity unparalleled by other stakeholders, with the exception of participants. We have both seen examples over the years of how volunteers can bring something to an organisation that truly no other category of worker or supporter can bring.

Often volunteers are involved with projects and programs that are deeply embedded in the work of your organization. As a result, it can be argued that they more deeply impact (and are impacted by) the work of your organization. While some volunteer roles are of a more transactional and short-term nature, the ripple effect of the exposure to your mission is far more powerful than the transaction of writing a cheque or making an online donation. Most volunteers – no matter whether their involvement is in-person, episodic or virtual – go through some level of orientation to an organization. This awareness-raising and exposure heightens the emotional and educational aspects of becoming involved with an organization, and impacts a volunteer more than other stakeholders.

Stakeholder Value Education

The pandemic brought into stark relief a continued need for more education, advocacy and compelling evidence of the multiple bottom-lines that volunteers impact, as well as the more intangible qualitative contributions that volunteers uniquely add. This isn’t just about scoring points with colleagues by getting volunteers further up the stakeholder value list; it’s about ensuring that our organisations make the most of a multi-faceted, highly valuable resource without simply dismissing it as less valuable than a one-dimensional financial donation.

To get you started, consider the following:

  • What networks do volunteers give your organisation access to that you wouldn’t otherwise be able to reach?
  • What is the ‘opportunity cost’ to the volunteer of giving time to your organisation? What are they giving up to support you? How might this be used to show the value of what they bring to your cause?
  • How do volunteers contribute in unique ways from paid staff and other supporters? Do they, for example, bring a lived experience of your cause, or appear to clients as more reliable / committed etc. because they aren’t paid to be there? How does that help progress your mission through volunteer engagement?

We’d love to hear what you are already doing on this issue, how you get on if you’re just starting and what you think more broadly of the position we’ve taken in this Points of View.

Please leave us a comment and let’s get the conversation started.


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Five important questions to answer if you want to effectively engage volunteers after the pandemic

Five important questions to answer if you want to effectively engage volunteers after the pandemic

Volunteering is recovering as we continue to emerge from the global Covid-19 pandemic. Like so much else, volunteering will not be unchanged from the experiences of the last two years. So, in this article, I want to pose five questions every Volunteer Involving Organisation should answer if they intend to be successful at engaging volunteers in the future.

1/ Does everyone know why you involve volunteers?

Successful engagement of volunteers requires more than just a great leader of volunteer engagement. Everyone must be committed to giving volunteers a great experience that allows them to make a meaningful difference.

Just like the proverb that it takes a village to raise a child, it takes a whole organisation to effectively involve volunteers. It’s no good having a brilliant recruitment campaign if the person who handles calls from prospective volunteers hates dealing with them.

Does everyone at your organisation understand why volunteers are important to your work? Do they know what volunteers bring that is different from paid staff? Do you have a clear vision for volunteer involvement that is widely shared and understood among staff, volunteers, senior leadership, the board etc.?

If the answer to any of those questions is ‘no’ then you have work to do to gear everyone up to giving a great experience to volunteers so that they can positively impact your mission.

2/ Are you using, involving or engaging volunteers?

Language matters. The words we choose and how we use them conveys much more than the simple assemblage of letters. That’s why for many years I have had an issue with organisations who say they ‘use’ volunteers.

As I put it in a blog post in 2011:

”I feel very strongly that we should never talk about using volunteers but involving them. Volunteers are people, they take an active role in fulfilling our missions. They are…not used. I think the language we use around volunteers and volunteering speaks volumes about the way they are viewed, regarded and respected in our organisations. If we talk of using volunteers, putting them on a par with the office photocopier, then we should not be surprised if volunteers are seen as providing a far from meaningful contribution to our work. If, however, we talk about involving them then there is implied within that a much more constructive, positive and meaningful attitude to the contribution volunteers provide.”

Do you use volunteers, with all the negative connotations I outlined back in 2011?

Or, do you involve volunteers, giving them a stake in what you do, but perhaps not fully embracing their potential?

Or, do you engage volunteers as active and equal participants with a valuable contribution to make in realising the future your organisation exists to create?

How you think and talk about volunteers conveys a lot about how your culture really values them.

What words do you use? What words do others in your organisation use? How can you shift the language in a more positive direction?

3/ Do you really need all that bureaucracy?

During the pandemic, and especially in those early lockdowns, it became surprisingly easy to volunteer. All we had to do was say ‘yes’ on a WhatsApp group, or join a Facebook or Nextdoor page. Even for big programmes like the NHS Volunteer responders scheme, application, and approval processes were smooth and speedy. I call it frictionless volunteering.

Now aspects of pre-Covid normality are returning, so too is the so-called Velcro volunteering of the before-times. Long application forms, Extensive references. Criminal record checks on anything that moves and breathes. Supervision and appraisals. You know the kind of thing.

Sometimes this is absolutely right and correct. We have a legal, moral and ethical duty to protect our clients, colleagues, and volunteers. Good screening is a vital part of that. We want to actively deter the ‘wrong’ people from volunteering.

Often, however, our organisations erect these barriers to volunteering not because they fear for the safety of others, but because they seem to think that volunteers are, by nature of being unpaid, high risk. I frequently see this thinking: volunteers are unreliable, untrustworthy, unpredictable and so need to be managed and contained lest they rock the boat or cause any trouble. When we take this approach, we can deter the ‘right’ people as well as the ‘wrong’ ones, harming our work.

Or perhaps the inconvenient truth is that we have all that bureaucracy because it’s a nice comfort blanket for us in our work. We are familiar with those systems and processes, they give us a feeling of security when being innovative or changing our approach down feels scary and uncertain? I’ve been there myself in the past.

As whatever normality returns in whatever way it looks in your setting, ask if the bureaucracy of old is really needed. With it gone during the pandemic, were people put at greater risk? If not, why bring it back?

Like it or not, volunteers have enjoyed the frictionless volunteering experience and are going to want volunteering to be more like that in future. Your challenge is matching that expectation with what’s really needed, and that means asking some challenging questions about whether all those barriers are really necessary.

4/ What is the appropriate balance of online and in-person activity for volunteers?

We’ve all lived and worked online so much since March 2020 it’s almost impossible to remember what working life was like when e could all get in a room together. Despite many a pre-Covid protestation, volunteers have embraced technology and online volunteering has boomed.

What we keep online and what returns to In Real Life (IRL) will be a juggling act every Volunteer Involving Organisation and every Volunteer Engagement Professional needs to embrace. There are pros and cons to both approaches, and a blend of the two will inevitably be the way forward for many.

But what’s the correct balance for volunteers?

We might see online activity as being something young people will continue to embrace. But NCVO’s Time Well Spent research (published in 2019) found that 18-34 year olds were more likely than any other age group to say volunteering was important to them as a way of combatting social isolation. In light of that, is giving young people volunteer roles to be done online really the best thing to do?

If you don’t know what mix of IRL and online works for your volunteers, now and in the future, then you have some work to do to understand build the kinds of volunteer experiences people will be attracted to.

5/ Are volunteers making a contribution or a difference?

We’ve already seen the importance of language, and I want to end on another linguistic reflection.

For as long as I can recall, the phrase ‘make a difference’ has been synonymous with volunteering. We used to have Make A Difference Day. Many organisations will advertise for volunteers with a promise that the public will get to make a difference in their spare time. The phrase crops up a lot when you look for it.

Do we really let volunteers make a difference, though? Do we actually show them the impact of what they do? Are volunteers truly engaged in activity that tackles fundamental change and addresses inequality? Or are we really letting volunteers make a contribution? Are they only allowed to help with the nice but non-essential tasks?

Where does your organisation stand? Are your volunteers allowed on the pitch, scoring goals and moving you towards mission fulfilment success? Or are they on the sidelines, cheering on the real stars of the show?

What would be your answers to these questions? If you’re not certain, or need some help thinking them through, then maybe Rob Jackson Consulting Ltd can help? Drop me an email and let’s have a conversation.


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