In the future, when we look back on the year 2020, Covid-19 will inevitably come to mind. The weeks of lockdown, the seismic shifts in how we live our lives, driving thirty miles to check if your eyesight is good enough to drive – all will live long in the memory. Yet perhaps the biggest challenge of the year lies ahead, in what some think will be the worst economic downturn in living memory.
When the cost of the pandemic is finally calculated, many feel it is inevitable the the years of austerity that were only just coming to an end in the UK will return with even more devastating impact than we experienced over the last decade. Add to that the very real threat of a no-deal Brexit which would add to the economic woes and the future does not look bright (no need for shades!).
Post-pandemic we might well see cuts to public spending, significant challenges generating charitable income, cuts within civil society organisations and, if the past is to be repeated, reductions in funding for and investment in volunteer engagement. In such a climate it becomes more important than ever to focus on the value we get for the money we spend, rather than simply the cost.
Over the years I have sometimes heard individuals and organisations say that they can’t justify a training course, database, item of equipment etc. because of the cost. So, a cheaper option is found with little or no regard for its efficacy. Rarely, it seems, is consideration given to the value different options would return.
A training course may be free or cost less than a more expensive option, but is it a better quality learning experience? Would spending more money enable improved performance, resulting in greater efficiencies, which in turn recoup that extra cost?
An effective volunteer management system might be a more costly option than a simple Excel spreadsheet, but it’s enhanced functionality and remote accessibility could deliver savings and returns in the longer term that continuing to struggle with a spreadsheet will fail to realise.
With many organisations facing a future with less money than before, there is even more of an imperative that resources get spent on things that will return real value.
Of course, not everything that is expensive is good value or quality. I attended a wine tasting once where the most expensive wine on offer was the worst tasting. A bottle of that was neither cheap nor good value. By contrast, a bottle half the price was superb value, delivering a much nicer wine.
More than ever we need to stop just asking how much something costs but really consider what value it will deliver too. We can then factor both aspects into the decision, not just the cost. This isn’t just a consideration when we are buying training, consultancy, office equipment etc.. It’s also a key issue when we think about the importance of volunteer management in our organisations when the inevitable budget cuts come.
Sadly, it is all too often the case that when the belts get tightened one of the first things to go is the volunteer engagement function. That is a decision frequently made on the basis of cutting costs (because volunteers are free, right!) without any appreciation of the value of that function. How do we help our leaders look beyond the bottom line and consider what else they will be losing if they cut the volunteer management function?
In 2009, 2011 and 2013 The Minnesota Association for Volunteer Administration released reports exploring the status of volunteerism and volunteer programmes in a changing financial environment. The studies showed that organisations which cut the funding for their volunteer engagement work performed less well on a number of measures than those who maintained or even increased their support for volunteering.
In the absence of such research in the UK, and with more cuts coming, volunteer managers need to provide even more evidence of their value and articulate this effectively to their organisation’s leadership. Evidence that demonstrates wider value of their role, as well as the potential value to be gained from maintaining (or even increasing) investment in volunteering, especially when donated funds are harder to come by but donated hours may not be so scarce.
My question to you is, are we up for this challenge in this Covid-19 affected world?
If you are interested in reading more about how how strategic volunteer engagement can help an organisation navigate the challenges of a recession then check out this article from USA-based colleague, Tobi Johnson: “How to Survive the 2020 Nonprofit Recession”.