Bill Gates once said, “We always overestimate the change that will occur in the next two years and underestimate the change that will occur in the next ten”. In this new two-part blog series I want to briefly explore how technology has changed volunteer management in the last few years and how it might shape our work in future.
An age of wonder
As someone who grew up in the technologically simple days of the 1970s and 1980s, I am often amazed by the modern technological world. The jump has been immense, from the computer games loaded from tape I played as a child to the immersive, Virtual Reality Ultra HD gaming consoles available today. Throughout my life the stuff of science fiction truly has become daily reality.
People are fearful
Yet as technology has become a more integral part of our lives, so people have become more fearful that it will have a negative impact, from the Terminator like annihilation of the human race to machines taking our jobs. Such fears are perhaps inevitable but they certainly aren’t new. Since the industrial revolution people have feared the loss of their livelihoods as machines, computers and technology have become more commonplace.
Some jobs no longer exist
From my own childhood, I can distinctly remember visiting my dad at work in the Bolton branch of Barclays Bank. One of the offices was full of women sitting in rows typing correspondence to customers. No more. Today, that work is done by computers. Those jobs are gone.
Some new jobs have been created
We often forget, however, that as these ‘old’ jobs disappear, new ones are created. For example, fifteen years ago there was no such thing as social media and so no job called Social Media Marketing Manager. Now there are thousands of these jobs around the globe focused on promoting brands, products and services via social media.
How volunteer management has changed
Volunteer management hasn’t been immune to these changes. Some of the volunteer roles we once relied upon have become extinct, whilst technology has also helped us do our jobs better. Here are two examples:
- Envelope stuffing. This was a crucial role in many Volunteer Involving Organisations when I started work in 1994. Few organisations had access to email, so teams of volunteers would come together to put newsletters and mass mailings into envelopes. It was a great way to get people to try out volunteering in an easily accessible role that allowed for lots of social interaction with other volunteers. Today, thanks to email and software like MailChimp, envelope stuffing has gone the way of the dodo.
- Volunteer management software. If we occasionally mourn for the loss of roles like envelope stuffing, we rarely mourn the loss of some of the more tedious aspects of volunteer management. Today there are a plethora of software products to help us in our work. These tech tools allow volunteers to keep their details up-to-date, manage their own schedules, engage in basic induction and training activities, and much more. Volunteer Managers are freed from a range of administrative tasks that sucked our time and took us away from the human aspects of our role – engaging with volunteers, paid colleagues and the public. Thanks to technology we can now spend more time on the people parts of our roles and allocate more time to do the strategic thinking and planning so necessary for success.
When Bill Gates spoke of underestimating the change to come in the next ten years, he didn’t mention how easily we forget the changes of the past. We live so much in the moment, and with an eye to what is to come, that we rarely look back. I hope the two examples I have shared I have made the case that technology has changed volunteer management in the last few years because, as we will examine next time, there is plenty more change in store for us in the future.
Over to you
In what ways have you noticed technology changing volunteer management in the last 10-20 years? Have those changes been good or bad in your view? Leave your thoughts in the comments below.